The business I've chosen is Penguin Random House Publishing.
I chose them because I am a short horror fiction writer and hope to one day publish novels with a large publishing company.
Does the company do a good job communicating on its website and social media platforms? Provide examples.
Yes, I think Penguin Random House does a good job at communicating on their website and social media platforms. Their company website is thorough, with so many links such as their about us section, quick links, help, and connect. They are organized and use headlines such as "22 Must-Read Horror Books" and "24 Recommendations If You Love" on their Instagram page. They suggest new releases and shop your next book with categories such as new releases, coming soon, best-sellers, and award winners.
On the company website, what is featured at the top, in the middle, and at the bottom of the home page? Why do you think they have it organized this way? In your opinion, is it effective?
On the company website, on top is the company logo, with a clear description of what their company is. They have organized categories that are easy to understand such as books, kids, popular, authors & events, recommendations, and audio. In the middle are many large photos of their new and popular releases, with attention grabbing designs. It shows what is out now and in the spotlight. Many categories of books are featured such as "Must-Read Books by Indigenous Authors" and regularly updated recommendations. On the bottom of the page are easy links containing answers to frequently asked questions, links to all their social media, and how to contact them with email or customer service. This is very organized in my opinion and easy to navigate. Yes, this is effective because it's simple but eye catching at the same time. The organization is effective and makes me want to explore their online presence more.
Does the business communicate an identity online? Provide examples.
Yes, this business communicates an online identity by always providing links to it's other online presences. On their company website they have their links to Instagram, YouTube, Pinterest, Facebook, etc.
Where could the company improve its online communication?
They could improve their online communication by maybe adding a section for aspiring authors with what they are looking for with future signed authors. They could add some tips from the publisher about what they wish for and common submission mistakes. Also, where to send in story pitches and maybe a history of how the process has worked for best-selling authors in the early stages.
Link to their website https://www.penguinrandomhouse.com/
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